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Marketing Governance Software for B2B Teams

One marketing brain for your team and AI.

Give your team and AI the marketing strategy, plays, templates, resources, assets and media they need to get work done.

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See how it works

Works with Claude, ChatGPT, Codex and other compatible AI tools through MCP.

Oleno product demo and customer stories

Watch the product demo · 56 secWatch on YouTube (opens a new tab)

What got my attention with Oleno is that it zeroes in on quality over quantity.

Anders UhlCMO, ClickPoint Software

It was like adding three headcount to our marketing team.

Chris van der WaltRadMedia

Trusted by marketing teams at

RevelirRevveNextMeMultiplierSalesMVP LabRad MediaClickpointYour LumiraRalliedSwapcardTruewind

Your marketing team has outgrown the org chart.

Your product marketer is shaping the launch story. An agency is rebuilding the website. A freelancer is making the video. Across the team, people are using AI to get the work done.

They all need to know who the product is for, what it does and why someone should choose it. They need a way to turn those decisions into good work, too.

Illustrative working team
Marketing leadSets direction and approves the work
  • Product marketing
    • Product marketer
    • Research agent · Claude
  • Demand generation
    • Demand gen lead
    • Campaign analyst · ChatGPT
  • Content & delivery
    • Agency & freelancers
    • Build agent · Codex

People own the decisions. Contributors and AI agents work from the same current context.

Keep your strategy connected to the work.

Your positioning should shape the launch brief. Your best process should help the next person do the job. And the draft, feedback and decisions should stay with the work as it moves between people and tools.

Oleno brings those pieces together, so your team can build on what it already knows.

One connected marketing brain

People and AI clients request context and return reviewed work through MCP.

Oleno connects Governance, Plays, Resources, Signals and ideas, and Handoff. People and AI clients can request or return work through MCP. Select an Oleno area for an explanation.

OlenoShared marketing brain
Bob · Demand gen
Claude
Research · Claude
Alex · Product marketing
ChatGPT
Campaign · ChatGPT
Agency teammate
Codex
Build · Codex

01Governance

Make the company story part of every brief.

Keep your positioning, buyer understanding, product facts and brand guidance together. Use them to brief a teammate or your AI tool before the next campaign starts, so the work reflects the decisions you’ve already made.

Marketing Studio

Layer 1 Governance

Define your narrative grounding for consistent messaging across all content

Positioning Statement

A clear, concise statement that defines how your brand should be perceived in the market.

Oleno gives your team and its AI tools one marketing brain to work from. Keep your positioning, product details, buyer understanding, brand guidance and proof together, so the person planning a campaign and the agency building your website can start from the same understanding of the company.

Target Audience

Describe your ideal customer profile and who your content should speak to.

B2B SaaS marketing teams where several people and AI tools work on the same company story.

Key Differentiators

What makes your solution unique? Add the key factors that set you apart from competitors.

Keep the thinking behind the message alongside the product facts.Use the same company information across people and compatible AI tools.

Anti-Personas

Define who your product is NOT for.

Teams with no strategy ownerSolo marketers whose existing setup works

Conversation preview

  1. You:

    Pull our positioning and buyer profiles from Oleno. The homepage sounds like generic AI software. What should we change?

  2. Claude:

    The CMO profile points to a specific problem: polished campaigns still tell different company stories. I’d show how the current positioning, product details and Plays help the next person do the work.

Your market and buyers

  • Positioning, category and market point of view
  • Buyers, their problems and reasons to choose you
  • Competitors, alternatives and key messages

Your product and brand

  • What the product does, how it works and its limits
  • Evidence that supports your claims
  • Voice, writing guidance and visual references

02Plays

Turn a good process into a Play.

A Play is a reusable set of steps for a marketing job, from a product video to a sales narrative. Start with the Oleno Play Library or create your own. Work through the steps in your AI chat, using your company context, examples and review points.

Plays
  1. You:

    I want a short video explaining Oleno. What plays do we have for that?

  2. Claude:

    I found three relevant Plays. I’d start with Product Marketing Video Script Process: we need to get the story right before making the video.

Start with the Oleno Play Library

  • Find a starting process for the work you need to do
  • Use it in your AI chat with relevant company context
  • Adapt the steps and review points to suit your team

Create your own Plays

  • Turn a process that works into something the team can reuse
  • Add the inputs, instructions and examples each step needs
  • Keep the draft and decisions together as the work progresses

Put a Play to work

  • Develop a product video brief and script
  • Plan a launch story and its supporting materials
  • Build a sales narrative or competitor comparison

03Resources

Find the right assets for the job.

Find the product screenshot, customer quote, template or brand asset the job needs. Keep its version and usage notes with it, so your team knows which file to use and where it belongs.

Resources
  1. You:

    I need a visual for the page about our shared marketing brain. Load the Design Studio references first. Don’t make up another version of the mascot.

  2. ChatGPT:

    Loaded the primary mascot reference, Oleno emblem and full wordmark, plus the current design guidance. I’d show the mascot helping a marketer find the product details for a page.

Find the starting material

  • Page templates, briefs and deck structures
  • Product screenshots, logos and brand assets
  • Videos, PDFs, approved copy and examples

Know what you can use

  • What the resource is for and where it came from
  • Which version to use
  • Approval and permitted-use notes

04Signals, measurement and ideas

Put what you learn to use.

Bring in customer questions, campaign results and SEO findings from the tools you use. Keep the sources, your interpretation and ideas together, so your next campaign or launch builds on what you’ve learned.

Signals
  1. You:

    Use the conversation we had about my video workflow. Is there a thought-leadership piece in there? Pull my writing from Oleno too.

  2. ChatGPT:

    I read the supplied conversation and loaded Daniel’s author profile and writing guidance. I’d use Draft Daniel’s Daily Thought Leadership to develop what another marketer needs to continue the work.

What you’re hearing

  • Buyer questions and call notes
  • Competitor observations and research

What happened

  • Campaign summaries and results you supply
  • SEO findings from the tools you use to measure them

What to try next

  • Ideas, feedback and decisions
  • The reasoning and sources behind them

05Handoff

Pick up where your teammate left off.

Save the script, selected assets, decisions and next step with the work. A teammate can open it in another connected AI tool, see what’s settled and carry on with the video.

Handoff
  1. You:

    Pick up the Oleno video script we approved. What’s finished, and what do we need for production?

  2. ChatGPT:

    Found the saved Script Play and its approved narration. The company context has changed since then, so I’ll check the story against the current positioning before production.

Keep together

  • The brief, sources and selected resources
  • Drafts, feedback and agreed decisions
  • Open questions and the next step

Pick it up in another chat

  • Find the saved work through MCP
  • See what changed and what still needs attention
  • Continue from the existing direction instead of starting again

Frequently asked questions

Oleno gives your marketing team a shared place for its strategy, processes, resources, research and saved work. People and AI tools use that information to create campaigns, pages, decks, videos and content. Your team owns the strategy and reviews the result.

MCP is the connection that lets a compatible AI tool ask Oleno for information and take the actions you’ve allowed. You can ask for the positioning, a Play, a resource or saved work from the chat where you’re doing the job.

That can work well, especially for one person. Oleno helps when several people need the same company information and processes, or when you want to keep the work available across different AI tools. You still need someone to maintain the strategy.

Custom Plays are enabled on the Oleno pilot connection. Broader team and Oleno Play libraries are shown here as a planned workflow preview. A Play can describe starting information, steps, expected work and review points; the AI tool still needs the connected apps and permissions required for the job.

The planned workflow shown here keeps results and findings that you or your AI tools bring in. Your analytics and research tools still do the measuring. Oleno does not automatically collect, analyze or act on that material. Ask us about current access in your demo.

The planned handoff example shows someone opening a saved brief, draft and next step in another connected AI tool. You choose what to save; it doesn't copy an entire chat. Ask us which connections are available for your team.

Your team decides what is ready and where it goes. Saving work or finishing a Play doesn’t publish it. Production and publishing depend on the tools and supported connections you use.

Put your marketing brain in your team’s hands.

And the AI they work with.

Request a demo