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Marketing Governance Software for B2B Teams

One marketing brain for your team and AI.

Give your team and AI the marketing strategy, plays, templates, resources, assets and media they need to get work done.

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See how it works

Works with Claude, ChatGPT, Codex and other compatible AI tools through MCP.

Oleno product demo and customer stories

Watch the product demo · 56 secWatch on YouTube (opens a new tab)

What got my attention with Oleno is that it zeroes in on quality over quantity.

Anders UhlCMO, ClickPoint Software

It was like adding three headcount to our marketing team.

Chris van der WaltRadMedia

Trusted by marketing teams at

RevelirRevveNextMeMultiplierSalesMVP LabRad MediaClickpointYour LumiraRalliedSwapcardTruewind

Your marketing team has outgrown the org chart.

Your product marketer is shaping the launch story. An agency is rebuilding the website. A freelancer is making the video. Across the team, people are using AI to get the work done.

They all need to know who the product is for, what it does and why someone should choose it. They need a way to turn those decisions into good work, too.

Illustrative working team
Marketing leadSets direction and approves the work
  • Product marketing
    • Product marketer
    • Research agent · Claude
  • Demand generation
    • Demand gen lead
    • Campaign analyst · ChatGPT
  • Content & delivery
    • Agency & freelancers
    • Build agent · Codex

People own the decisions. Contributors and AI agents work from the same current context.

Keep your strategy connected to the work.

Your positioning should shape the launch brief. Your best process should help the next person do the job. And the draft, feedback and decisions should stay with the work as it moves between people and tools.

Oleno brings those pieces together, so your team can build on what it already knows.

One connected marketing brain

People and AI clients request context and return reviewed work through MCP.

Oleno connects Governance, Plays, Resources, Signals and ideas, and Handoff. People and AI clients can request or return work through MCP. Select an Oleno area for an explanation.

OlenoShared marketing brain
Bob · Demand gen
Claude
Research · Claude
Alex · Product marketing
ChatGPT
Campaign · ChatGPT
Agency teammate
Codex
Build · Codex

01Governance

Make the company story part of every brief.

Keep your positioning, buyer understanding, product facts and brand guidance together. Use them to brief a teammate or your AI tool before the next campaign starts, so the work reflects the decisions you’ve already made.

Marketing Studio

Explore selected Oleno positioning, messages and market thinking.

One marketing brain for your team and AI.

Who we help

CMOs, VPs of Marketing and Heads of Product Marketing at B2B SaaS companies. Their employees, agencies, freelancers and AI tools all contribute to the work.

The problem

People are creating useful work from different versions of the company story. The marketing leader keeps correcting the buyer, product claim or explanation that everyone should already share.

Oleno’s role

Keep the company’s strategy, product knowledge and marketing processes together, so people and compatible AI tools can request what they need for a page, campaign, video or sales story.

What makes it useful

  • Company context includes category, buyers, competitors, product mechanics and limits, messages, evidence and brand guidance.
  • The same thinking can support different formats and contributors.
  • The team keeps the AI and workflow tools it already uses.

Your market and buyers

  • Positioning, category and market point of view
  • Buyers, their problems and reasons to choose you
  • Competitors, alternatives and key messages

Your product and brand

  • What the product does, how it works and its limits
  • Evidence that supports your claims
  • Voice, writing guidance and visual references

02Plays

Turn a good process into a Play.

A Play is a reusable set of steps for a marketing job, from a product video to a sales narrative. Start with the Oleno Play Library or create your own. Work through the steps in your AI chat, using your company context, examples and review points.

  1. You:

    Load Oleno Governance

  2. Claude:

    From Oleno’s Marketing Studio, the audience is a B2B SaaS marketing leader whose employees, agency, freelancers and AI tools contribute to the work. The central message is “One marketing brain for your team and AI.”

    The video processes give us two useful routes: Create Oleno Teaser and Ad Videos for a short, software-first film, and Product Marketing Video Script Process for a fuller narrated explanation. I’ll use the buyer and message to choose the right story, then the Play to develop it.

  3. You:

    Do we have a process for product videos? I want to show how Oleno helps improve a CMO email.

  4. Claude:

    Yes. Create Oleno Teaser and Ad Videos is the Play I’d use for this.

    It’s built for a short, visual film: show something useful happening in the software, give the viewer enough time to understand it, then finish with a clear next step. It covers the brief, sequence, assets, production and checks on the finished video.

Start with the Oleno Play Library

  • Find a starting process for the work you need to do
  • Use it in your AI chat with relevant company context
  • Adapt the steps and review points to suit your team

Create your own Plays

  • Turn a process that works into something the team can reuse
  • Add the inputs, instructions and examples each step needs
  • Keep the draft and decisions together as the work progresses

Put a Play to work

  • Develop a product video brief and script
  • Plan a launch story and its supporting materials
  • Build a sales narrative or competitor comparison

03Resources

Find the right assets for the job.

Find the product screenshot, customer quote, template or brand asset the job needs. Keep its version and usage notes with it, so your team knows which file to use and where it belongs.

  1. You:

    Load Oleno Governance

  2. ChatGPT:

    The relevant Oleno guidance is in Marketing Studio and Design Studio.

    Marketing Studio puts the B2B SaaS marketing leader at the center of the story, with the team, agency and freelancers using the same company knowledge.

    Design Studio specifies Oleno Blue (#a3c9f4), the supporting Mist color (#e6eef6), and the official open-ring mascot. The ring is the character’s head, with tiny dot eyes and a simple rounded body.

    That gives us a clear basis for choosing the product view, page structure and brand artwork.

  3. You:

    Find a page template, a product screenshot and our brand references for the homepage draft.

  4. ChatGPT:

    Here’s the resource set I’d use for this page.

    Page structure Start with the product-page template and adapt it to our agreed sequence: hero, demo, expanded team, how it works, five product areas, evidence and CTA. Keep the opening focused on what the team can do, rather than introducing every feature at once.

    Product image Use a focused view of Marketing Studio showing the company thinking behind the page. Positioning, Key Messages, Market POV, Category Framing and Ecosystem are the useful tabs. A generic dashboard won’t help explain why those records matter.

    Brand references Use Oleno Blue with the supporting lighter palette. Keep the open-ring mascot consistent with the approved reference. Let it support the story without competing with the headline or product example.

Find the starting material

  • Page templates, briefs and deck structures
  • Product screenshots, logos and brand assets
  • Videos, PDFs, approved copy and examples

Know what you can use

  • What the resource is for and where it came from
  • Which version to use
  • Approval and permitted-use notes

04Signals, measurement and ideas

Put what you learn to use.

Bring in customer questions, campaign results and SEO findings from the tools you use. Keep the sources, your interpretation and ideas together, so your next campaign or launch builds on what you’ve learned.

  1. You:

    Load Oleno Governance

  2. ChatGPT:

    Oleno’s Market POV says the buyer, category, product, alternatives and proof should shape the work. Its Positioning describes the recurring problem: contributors use different versions of the company story, and the marketing leader has to correct them.

    I’ll use that context when we review the homepage findings. The campaign and SEO evidence will come from the reports you provide; the company strategy gives us a way to judge what those findings mean for the page.

  3. You:

    Save the campaign summary and SEO findings with our homepage work. Also keep this idea: put the product demo right after the hero.

  4. ChatGPT:

    The campaign questions suggest the product explanation needs to be clearer. I’d test the demo-first order and keep the reason for the change attached to it.

What you’re hearing

  • Buyer questions and call notes
  • Competitor observations and research

What happened

  • Campaign summaries and results you supply
  • SEO findings from the tools you use to measure them

What to try next

  • Ideas, feedback and decisions
  • The reasoning and sources behind them

05Handoff

Pick up where your teammate left off.

Save the script, selected assets, decisions and next step with the work. A teammate can open it in another connected AI tool, see what’s settled and carry on with the video.

  1. You:

    Load Oleno Governance

  2. ChatGPT:

    The company direction in Oleno’s Marketing Studio is “One marketing brain for your team and AI.” The buyer is a B2B SaaS marketing leader, and the story includes employees, agencies, freelancers and the AI tools they use.

    For a video handoff, those decisions should stay with the script, selected assets and production notes. I’ll check the brief against that audience and message as we pick it up.

  3. You:

    Load the most recent video brief from Patricia

  4. ChatGPT:

    Patricia’s brief is for a short Oleno product teaser.

    The viewer is a CMO or VP of Marketing at a B2B SaaS company whose team already uses AI. The story follows one email: the original talks about producing more articles; the revised opening should show how the team, agency and freelancers can use the same buyer and product knowledge.

Keep together

  • The brief, sources and selected resources
  • Drafts, feedback and agreed decisions
  • Open questions and the next step

Pick it up in another chat

  • Find the saved work through MCP
  • See what changed and what still needs attention
  • Continue from the existing direction instead of starting again

Frequently asked questions

Oleno gives your marketing team a shared place for its strategy, processes, resources, research and saved work. People and AI tools use that information to create campaigns, pages, decks, videos and content. Your team owns the strategy and reviews the result.

MCP is the connection that lets a compatible AI tool ask Oleno for information and take the actions you’ve allowed. You can ask for the positioning, a Play, a resource or saved work from the chat where you’re doing the job.

That can work well, especially for one person. Oleno helps when several people need the same company information and processes, or when you want to keep the work available across different AI tools. You still need someone to maintain the strategy.

Custom Plays are enabled on the Oleno pilot connection. Broader team and Oleno Play libraries are shown here as a planned workflow preview. A Play can describe starting information, steps, expected work and review points; the AI tool still needs the connected apps and permissions required for the job.

The planned workflow shown here keeps results and findings that you or your AI tools bring in. Your analytics and research tools still do the measuring. Oleno does not automatically collect, analyze or act on that material. Ask us about current access in your demo.

The planned handoff example shows someone opening a saved brief, draft and next step in another connected AI tool. You choose what to save; it doesn't copy an entire chat. Ask us which connections are available for your team.

Your team decides what is ready and where it goes. Saving work or finishing a Play doesn’t publish it. Production and publishing depend on the tools and supported connections you use.

Put your marketing brain in your team’s hands.

And the AI they work with.

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