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Share the marketing processes that work

A launch brief, a sales narrative, a product video. Save the process behind the work as a Play, with the company information it needs, the steps to follow and the points where you want to review the work.

Product Marketing Video Script Process
  1. Brief
  2. Story
  3. Script
  4. Review
  5. Handoff

Brief

Let's use that one. About 45 seconds. I want governance, MCP and plays in there. Especially someone starting work in one chat and someone else picking it up.

Editorial revision

I agree. It still feels like checkboxes. Make it 60 seconds if that gives us room. Think about a CMO hearing this for the first time.

Saved narration

Building a good AI workflow for yourself is doable. It gets harder when your team, freelancers and AI agents are working in different tools. Everyone needs the same positioning, product details and buyer context.
From brief to saved script

Start with an Oleno Play. Make it yours.

The Oleno Play Library gives your team a starting point for work such as a competitive comparison, a buyer guide or a product marketing article. Adapt the questions, sources and review steps to the way your team works.

Already have a useful process? Build a custom Play for it. Keep the instructions that made the difference, whether you're developing a launch story, writing a video script or preparing a sales deck.

Oleno Play Library

Start with a defined process. See what information it needs, what to make and where to review it. Keep the original to refer back to as you develop your team's version.

Your team's Plays

Add the questions you always ask, the examples worth following and the checks you don't want skipped. Try a draft privately before sharing the version you want the team to use.

Start with your company’s context

A Play can bring together the product details, positioning, buyer information and sources relevant to the job. For author-led writing, include the author's guidance and original writing samples so the AI tool has something specific to learn from.

The process gives that information a job. Check the buyer before writing the brief. Agree on the story before drafting the script. Review the claims before handing the work to production.

Work through it in your AI tool

  1. Choose the Play and the work you want to make. Your connected AI tool requests the process and relevant company information from Oleno through MCP.
  2. Develop the work together. The AI tool follows the steps, uses its own tools to write or produce the material, and brings it back for review.
  3. Save the drafts and decisions. Keep the work with the Play version you used, so the next session or teammate has somewhere to start.

A video script, from brief to handoff

In Oleno's own video project, the brief started at 45 seconds. Reviewing the story led to a longer script, with more room to explain how the team works across AI tools.

The saved work kept the revised narration, visual plan and review decisions together. The next stage could start with the agreed story and the reasons behind it.

Explore saved work and handoffs

Questions about Plays

Can we create our own Plays?

Yes. You can create and update a Play through a connected AI tool, including its inputs, steps, expected work and review points. You can also adapt a Play from the Oleno library.

Does Oleno run the AI work?

Your connected AI tool does the writing, analysis and production using the tools available to it. Oleno provides the process and company information, and keeps the work you save.

What happens when we change a Play?

Existing saved work stays linked to the version it used. Your team can improve the process for future work while keeping the earlier steps and decisions available.

Does sharing a Play share every project made with it?

No. People still need access to the saved work and its sources. Sharing a process does not open up private projects.

Make your best process something the team can use

See how an Oleno library Play or your own process can guide the work, with drafts and decisions saved along the way.