Keep marketing consistent across people and AI tools
Give new contributors the brief behind the brief.
Your first assignment should not require a tour of every folder. Keep positioning, product truth, buyer context and voice examples together, then share the relevant guidance with authorized contributors.
A writing sample does not teach somebody your product.
A capable freelancer can match your tone and still choose the wrong buyer angle or miss a feature limitation. They need to understand the strategy and evidence behind the work, not just your preferred sentence length.
Maintained in Oleno
- Positioning & buyer problems
- Who you address and why your approach matters to them
- Product facts & limitations
- How the feature works and what not to claim
- Author examples & proof
- Approved voice, writing guidance and relevant stories
Your authorized writer, freelancer or agency
A task-specific brief with current company context
- 01Read the assignment
- 02Retrieve relevant guidance
- 03Review work with the owner
Your marketing owner checks the first angle and draft before it is used.
Contributor onboarding: how you use it
01
Start with the assignment
Name the buyer, format and useful point the contributor needs to explain.
02
Share relevant guidance
Use current Oleno records for product facts, strategy, author examples and evidence. Compatible authorized AI clients can retrieve them through MCP.
03
Review understanding early
Check the proposed angle before the contributor builds a full draft around the wrong interpretation.
An informed first draft starts before the writing.
The contributor has a practical reference for why the company makes a claim, who it matters to and how to express it. Review can focus on the work instead of repeating your product introduction.
Access and permissions are set for the contributor’s work. Your team still owns strategic choices and final approval.
Show us the brief you send a new contributor.
We’ll show you how to give them relevant product, buyer and writing guidance.